TLDR
- ADI Predictstreet launched on June 8, three days before the FIFA World Cup 2026 begins
- The company is FIFA’s official predictions partner and holds the first Gibraltar licence for a predictions operator
- The platform faced transparency questions earlier this year after markets showed no trading activity
- Fanatics is supporting the US launch, making the platform available in 23 states via a co-branded World Cup Hub
- DAZN is also a partner, integrating ADI Predictstreet experiences across its global sports platform
FIFA’s official predictions partner ADI Predictstreet went live on June 8, just three days before the FIFA World Cup 2026 kicks off on June 11.
The platform launched with a Gibraltar licence, which it secured in April. It became the first predictions operator to receive approval in the territory.
The company’s chief executive, Dimitrios Psarrakis, said the platform was built to “redefine how fans engage with live events.” He described it as a secure, regulated, and globally scalable product.
ADI Predictstreet is not a traditional sportsbook. It operates as a prediction market, letting fans make forecasts on live events rather than placing standard sports bets.
Transparency Questions Before Launch
The road to launch was not smooth. Earlier this year, the platform appeared to go live under its Gibraltar licence, but its markets showed no trading activity.
The site also became inaccessible to UK users, even as the company was being promoted as FIFA’s official predictions partner and had announced a deal with sports streaming platform DAZN.
When asked about this in late May, ADI Predictstreet said it was in beta testing with a select group of users. The company said it was preparing for a wider rollout ahead of the World Cup.
Those questions drew attention given the high-profile nature of the FIFA partnership and the scale of the tournament.
US Launch Backed by Fanatics
In the United States, ADI Predictstreet’s launch is being supported by Fanatics. The sports merchandise company moved into betting in 2023 and launched its own predictions platform in 2025.
Through the partnership, ADI Predictstreet will be available in 23 US states and four territories via a co-branded FIFA World Cup 2026 Hub.
DAZN, described by the company as the world’s leading sports entertainment platform, will also integrate ADI Predictstreet experiences across its ecosystem.
The company said it has built a “growing network of compliant strategic partners” to support its international rollout.
With the World Cup starting June 11, the window to get international operations running is tight.
ADI Predictstreet confirmed that further launches in other global markets will follow after the initial go-live.
Billions of fans are expected to follow the tournament, with millions attending in person across North America.
The company is now under pressure to deliver on the scale its FIFA partnership promises, with the tournament already days away.
