TLDR
- Alberta’s regulated online gambling market earned $56.6 million in September, up from $22.2 million in July.
- Approved operators grew from 15 at the July 13 launch to 24 by September 30.
- Online casino games made up 75.6% of revenue, with sports betting at 19.5%.
- There were 388,585 active player accounts, averaging $146 each.
- 2% of revenue supports First Nations, and 1% funds social responsibility programs.
Alberta’s regulated online gambling market brought in $56.6 million in gross gaming revenue in September. That figure is up from $22.2 million in July, the market’s first month of operation.
The figures come from Alberta iGaming Corporation, known as AiGC. The corporation released its first Market Performance Report on October 23, covering activity up to September 30.
Alberta’s regulated market launched on July 13, 2026. Revenue climbed to $43.3 million in August before rising again in September.
The growth came as more approved operators joined the system. The number of operators grew from 15 at launch to 24 by the reporting date.
Casino Games Lead Revenue
Online casino games made up the largest share of the market. They brought in about 75.6% of gross gaming revenue, measured as non-adjusted gaming income.
Sports and events betting accounted for 19.5% of revenue. Live casino games made up the remaining 4.9%.
There were 388,585 active player accounts in September. The average income per active account was $146.
The account total does not equal the number of individual gamblers. One person can hold accounts with several different providers, and the count includes any account with activity during the month.
AiGC said the results cover only the first months of operation. Approved operators were added gradually, so the figures do not yet show the full picture of Alberta’s online gambling market.
Player Protections and Revenue Sharing
Alberta entered the market with mandatory player verification. Operators must also offer players responsible gambling tools.
Approved websites must follow set standards meant to improve accountability. These rules also create ways for players to resolve disputes. However, gambling still carries financial and addiction risks.
AiGC CEO Dan Keene said the early results suggest Albertans value stronger oversight and accountability. The corporation views the numbers as a sign that residents are choosing regulated platforms over unregulated offshore websites.
Keene said AiGC will keep explaining the risks of illegal offshore sites. The corporation will also encourage residents to use platforms where they have rights and recourse.
Under Alberta’s framework, part of gross gaming revenue goes to community and social programs. A 2% share supports First Nations, while 1% goes to social responsibility programs.
This funding is meant to support mental health and addiction programs, as well as research. Keene said regulation holds operators to higher standards while keeping revenue in Alberta for services residents rely on.
More operators are expected to join the regulated system before the end of 2026. AiGC plans to publish monthly performance reports, and the first report is now available on its website.
