TLDR
- William Hill plans to add three sportsbooks at Terrible’s casinos in Indian Springs, Carlin, and Searchlight.
- The Nevada Gaming Control Board approved the licenses on November 4.
- The Nevada Gaming Commission is expected to give final review on November 19.
- The deal could lift William Hill’s Nevada network to more than 110 outlets.
- Caesars is running a $1 million parlay giveaway to draw bettors to partner casinos.
William Hill, the sportsbook brand owned by Caesars Entertainment, is moving deeper into small-town Nevada. Three new locations tied to Terrible’s casinos could lift its statewide network to more than 110 outlets.
The sites are in Indian Springs, Carlin, and Searchlight. All three are far from the Las Vegas Strip, where most of the state’s betting activity is focused.
The Nevada Gaming Control Board unanimously approved nonrestricted gaming licenses for the locations on November 4. The Las Vegas Review-Journal reported the decision.
Eric Hession, president of Caesars Digital, said the Terrible’s partnership will let William Hill serve sports fans across the state. He also pointed to the company’s commitment to investing in local markets and supporting casino partners.
The deal adds to a string of openings William Hill has made since 2025. Recent additions include Virgin Hotels Las Vegas, Hotel Nevada in Ely, Verdi Grillhouse in western Nevada, and Barton’s Club in Jackpot near the Idaho border.
The two companies have worked together before. They brought back sportsbook operations at Primm Valley Resort & Casino, which reopened in July after a 17-day closure.
The Primm sportsbook has three betting kiosks, three staffed ticket windows, and 24 screens. It sits next to the property’s 24-hour sports bar, and William Hill also runs a kiosk at the nearby Whiskey Pete’s truck stop.
Why Physical Locations Still Matter in Nevada
Nevada rules give physical sportsbooks a key role. Bettors must register in person at a licensed sportsbook before they can place mobile wagers from anywhere in the state.
That rule shapes how William Hill grows. The company runs both full staffed sportsbooks and smaller sites that use only automated kiosks.
The kiosk-only model lets the operator enter markets without building a large sportsbook. Hession has said the company can get a working sportsbook running in under three weeks when the right opportunity comes up.
William Hill is also upgrading its bigger venues. It recently finished renovating its race and sportsbook at the Rio Hotel & Casino in Las Vegas.
The 3,400-square-foot Rio space now has 12 self-service kiosks and eight racing stations. It also has new seating, new LED displays, and VIP areas.
Caesars is using promotions to bring bettors through the doors. Its Nevada $1 Million Parlay Cash Giveaway runs for the full football season.
The contest offers $1 million in total prizes, including a $30,000 weekly grand prize. Customers must visit a participating casino and place a qualifying parlay bet to enter, and Caesars is funding the giveaway itself.
Final Vote Set for November 19
The three Terrible’s applications now move to the Nevada Gaming Commission. The commission is expected to review them at its November 19 meeting.
Final approval would let William Hill open the Indian Springs, Carlin, and Searchlight sportsbooks. It would also strengthen the Caesars subsidiary’s position as one of the largest sportsbook networks in Nevada.
