TLDR
- SPRIBE has signed UFC lightweight Charles “Do Bronx” Oliveira as an official Aviator brand ambassador
- Oliveira will front marketing campaigns over the next 12 months, targeting Brazil and global audiences
- Aviator currently has more than 77 million unique active players per month
- The deal is part of SPRIBE’s multi-year, multi-million-dollar UFC marketing partnership
- Oliveira joins a roster of UFC ambassadors including Alex Pereira, Michael Bisping, and Arman Tsarukyan
SPRIBE has announced UFC lightweight fighter Charles Oliveira as the latest brand ambassador for Aviator, its crash-style casino game. The deal was confirmed on February 18, 2026.
Oliveira, known by his nickname “Do Bronx,” will promote Aviator through a series of campaigns running over the next 12 months. The marketing push will target his home country of Brazil as well as international markets.
Aviator is currently the world’s most-played crash game, with more than 77 million unique active players each month. The game is built around fast-paced, risk-based mechanics where players cash out before a multiplier crashes.
Oliveira is one of the most decorated fighters in UFC history. He holds the record for the most finishes in the organization with 21, and the most submission victories with 17.
He has a professional record of 36 wins and has earned 21 post-fight performance bonuses throughout his career. He is widely seen as one of the most exciting fighters to ever compete in the lightweight division.
Part of a Wider UFC Marketing Deal
The Oliveira signing is part of a larger, multi-year, multi-million-dollar agreement between SPRIBE and the Ultimate Fighting Championship. Under that deal, the Aviator logo appears inside the Octagon at UFC Fight Night and Pay Per View events.
The agreement also includes a dedicated brand ambassador fund. This fund allows SPRIBE to partner directly with UFC athletes and run targeted promotional campaigns around them.
Oliveira joins an existing group of Aviator ambassadors from the UFC roster. That list includes Michael Bisping, Alexandre Pantoja, Michael Page, Arman Tsarukyan, Diego Lopes, Alex Pereira, Merab Dvalishvili, and Valter Walker.
Quotes from Both Sides
Giorgi Tsutskiridze, Chief Commercial Officer at SPRIBE, said Oliveira’s background made him a natural fit. He pointed to Oliveira’s journey and fighting style as matching the energy of the Aviator brand.
Tsutskiridze said the company plans to continue scaling Aviator’s reach throughout 2026, with Oliveira’s global following playing a key role in that effort.
Oliveira said he sees a shared energy between UFC fans and the Aviator player community. He said he is looking forward to bringing “Do Bronx surprises” to fans over the course of the partnership.
No specific details about individual campaign formats or launch dates have been released. The partnership is set to run through early 2027 based on the 12-month timeframe stated in the announcement.
