TLDR
- Casino City Center Rosario launched phase two of its responsible gambling campaign ahead of FIFA World Cup 2026
- Argentine football legends Angel Di María and Maxi Rodríguez are the faces of the campaign
- The initiative targets underage gambling prevention and promotes safe, regulated play
- Both players are from Rosario and have deep ties to the Argentine national team
- City Center Online is also running responsible gambling measures on its digital platform
Casino City Center Rosario has relaunched its responsible gambling campaign, timed to coincide with the FIFA World Cup 2026. The casino is using two of Argentina’s most recognized footballers — Angel Di María and Maxi Rodríguez — to spread the message.
This is the second phase of a campaign that City Center Rosario first launched earlier in 2026. The focus is on educating people about the risks of problem gambling and preventing underage betting.
Major international tournaments like the World Cup bring in millions of new and casual bettors. Operators see these events as key moments to push responsible gambling messages to a wider audience.
The campaign highlights the legal, financial, and social responsibilities that come with gambling. The casino wants players to understand that betting is an activity strictly for those aged 18 and over.
Two Rosario Legends, One Message
Both players were chosen because of their roots in Rosario and their standing in Argentine football.
Angel Di María is currently playing for Rosario Central and remains part of the Argentine national squad. He was part of the team that won the FIFA World Cup in 2022 and two Copa América titles.
Maxi Rodríguez had a long career with Newell’s Old Boys and represented Argentina from 2003 to 2015. He scored a crucial penalty against the Netherlands at the 2014 World Cup, helping Argentina reach the final.
Their involvement gives the campaign broad appeal across age groups and regions. As national heroes, they carry weight beyond Rosario itself.
Online Platform Also Targeted
City Center Rosario’s digital arm, City Center Online, is also part of the effort. The casino said it has put measures in place on its website to support safe and reliable play.
“With this initiative, City Center Online reaffirms its commitment as a responsible participant in the industry,” the casino stated. The platform says it is focused on offering a transparent and regulated entertainment environment.
The campaign comes as gambling continues to grow across Latin America. Several countries in the region have passed laws in recent years allowing land-based casinos to operate.
Online sportsbooks have also expanded rapidly, giving more people access to betting platforms. This growth has raised concerns about problem gambling and the need for prevention efforts.
City Center Rosario’s use of high-profile athletes reflects a wider trend among operators in the region. Awareness campaigns are becoming a standard part of how casinos and sportsbooks manage their public responsibilities.
The casino has not announced when the current campaign phase will end or whether a third phase is planned.
