TLDR
- High Roller Technologies plans to launch its ROLR prediction market in the United States before the end of 2026.
- CEO Seth Young says regulatory approvals are complete and the technology is close to finished.
- Subsidiary ROLR US LLC became a National Futures Association member and registered as an introducing broker in June.
- Crypto.com will handle customer funds and trading infrastructure through a 24 month exclusive U.S. deal that started in April.
- High Roller is shifting its business strategy to make prediction markets its main growth focus.
High Roller Technologies says its prediction market platform, ROLR, is on track to launch in the United States before the end of 2026. CEO Seth Young confirmed the timeline in an interview with Gambling Insider.
Young said the company has a target launch date in mind. He has not shared the exact date publicly yet but hopes to announce it soon.
Regulatory Approvals and Development Progress
High Roller cleared a major regulatory step in June. Its subsidiary, ROLR US LLC, became a member of the National Futures Association and registered as an introducing broker.
As an introducing broker, ROLR can sign up new customers. It will not hold customer funds or manage trading accounts directly.
Young said the company chose this structure to avoid delays from a longer licensing process. He said the goal was to reach the market faster.
On the technology side, High Roller signed a deal with DeepEther Labs, the company behind mrkts.com. The agreement covers building the ROLR app and connecting it to Crypto.com’s systems.
High Roller owns the ROLR app under the deal. The company also holds broad rights to use the underlying prediction market technology.
Young said the technology work is close to done. He called the current stage the final part of development.
The last major task left is submitting the app to app stores. Young described that process as slow and difficult.
The Role of Crypto.com in the Launch
Crypto.com will provide the trading infrastructure for ROLR. Its Crypto.com FCM unit will hold customer funds and manage trading accounts.
Young said the partnership gives ROLR quick access to an existing pool of liquidity. He said this route let the company move faster than building everything on its own.
High Roller is exclusive to Crypto.com in the United States for 24 months. That agreement began in April.
The exclusivity does not apply outside the United States. Young said High Roller has separate plans for international markets.
The deal still allows High Roller to apply for its own regulatory registrations later. These include futures commission merchant, designated contract market, and derivatives clearing organization status.
At launch, ROLR will operate under Crypto.com’s existing compliance setup, Young said.
The prediction market push is part of a wider shift at High Roller. In its second quarter results, the company said it is scaling back older business lines to focus on prediction markets, with Young calling it the biggest opportunity of his 20 year career in the industry.
