TLDR
- High Roller Technologies launched ROLR, a real-money prediction markets platform for eligible US customers, on October 21.
- Users can trade contracts on sports, politics, entertainment, finance, and weather events through Crypto.com.
- Crypto.com provides the core infrastructure and holds customer accounts through its regulated entities.
- The company is working with Lines.com, Forever Network, Leverage Game Media, and SpikeUp Media to attract users.
- High Roller expects ROLR to start generating revenue in the fourth quarter of 2026.
High Roller Technologies has launched ROLR, a real-money prediction markets platform for eligible customers across the United States. The company expects the new business to start bringing in revenue in the fourth quarter of 2026.
The Las Vegas-based company is known mainly for its online casino business. ROLR is part of its plan to expand into new areas.
The commercial rollout began on October 21. It followed an invitation-only testing period that started on September 15.
How the ROLR Platform Works
ROLR is available through desktop and mobile web browsers. High Roller is still waiting for approval of its iOS and Android apps.
The platform lets users trade contracts tied to real-world events through Crypto.com. Markets cover sports, politics, entertainment, finance, and weather.
ROLR operates under an exclusive technology licensing and development agreement with mrkts.com. High Roller runs the app that customers use.
Crypto.com provides the core infrastructure. It also runs customer accounts and related services through its regulated entities.
The subsidiary ROLR US LLC is a member of the National Futures Association and a registered guaranteed introducing broker. Crypto.com FCM holds customer accounts, and ROLR US LLC does not hold customer funds.
High Roller first announced its partnership with Crypto.com in April 2026. The deal gave the company a way into US prediction markets without building its own full trading system.
Chief Executive Seth Young called the launch an important step in the company’s expansion. He said the company plans to offer a simple user experience and draw on its background in real-money consumer platforms.
Marketing Partners to Drive Customer Growth
High Roller is relying on existing marketing and distribution deals to reach new users. Its partners include Lines.com, Forever Network, and Leverage Game Media.
Lines.com has more than 4 million social media followers. Forever Network generated over 20 billion impressions in 2025, and Leverage Game Media reaches more than one billion views each year.
SpikeUp Media will handle performance marketing and direct customer acquisition. The firm has over 15 years of experience and has helped partners attract more than one million depositing customers.
The company’s revenue goals will depend partly on how well it attracts and keeps customers. It will also need to manage the cost of acquiring them.
ROLR is entering a crowded field. Kalshi and Polymarket are established players, while gambling companies such as DraftKings and Underdog have been growing their presence.
High Roller has not shared a specific revenue forecast for ROLR. Management expects the platform to contribute to results in the current quarter now that the company has moved from testing to full commercial operations.
