TLDR
- Honoré Gaming has partnered with The Affiliate Platform (TAP), announced on November 3, 2026.
- TAP’s affiliate software will be built directly into Honoré Gaming’s sportsbook platform.
- Operators in French-speaking Africa and Latin America can run CPA, RevShare and hybrid deals.
- TAP serves over 100 companies and handles about 35.5 million clicks per day.
- The deal builds on Honoré Gaming’s May integration of Smartico, TAP’s sister product.
Honoré Gaming has signed a partnership with The Affiliate Platform, known as TAP. The deal expands the affiliate marketing tools available to operators across its network in French-speaking Africa and Latin America.
The agreement was announced on November 3, 2026. It brings TAP’s affiliate management software directly into Honoré Gaming’s sportsbook platform.
Operators will be able to run their affiliate programs without moving to a separate system. Honoré Gaming’s internal Marketing & Affiliation team will also support the integration, giving operators both the technology and hands-on help with their campaigns.
What TAP Brings to Operators
TAP was built specifically for the iGaming industry. It currently serves more than 100 companies and has a wider network of over 2.1 million affiliates.
The platform processes about 35.5 million clicks each day. It also handles about 1.4 million registrations daily.
Through the integration, operators can set up different commission structures for affiliates. These include Cost Per Acquisition (CPA), Revenue Share (RevShare) and hybrid agreements.
The software also supports qualification requirements. Operators can limit commission payments to affiliates whose referred players actively deposit and take part in games.
Campaign results can be tracked in real time. Operators can follow the performance of individual affiliates as well as specific marketing campaigns.
This tracking lets operators adjust their spending based on which partners deliver the strongest results. Budgets can be shifted toward the campaigns that perform best.
TAP also offers multi-level affiliate management and Refer-a-Friend features. These tools let operators widen player acquisition through local influencers, media partners and existing customers.
Deal Builds on Smartico Partnership
The new agreement follows Honoré Gaming’s integration of Smartico’s CRM and gamification technology in May. TAP and Smartico are sister products.
Because of this link, the affiliate software works alongside the customer engagement tools already on the Honoré Gaming platform. Players acquired through affiliate campaigns can move directly into existing loyalty and retention programs.
The combined setup connects player acquisition with ongoing engagement. Operators do not need to manage the two activities through separate systems.
The partnership adds another marketing component to Honoré Gaming’s technology offering. Its operator platform now combines affiliate acquisition, CRM and gamification tools in one place.
Valentin Raigue, Chief Product Officer at Honoré Gaming, said the partnership would help operators manage marketing more efficiently and improve player acquisition. “Our partnership with TAP strengthens the affiliate marketing capabilities we offer our operator partners, combining proven technology, seamless CRM integration and dedicated support,” he said.
Raigue added that the company would handle much of the work for its partners. “We take on the workload, helping operators reduce costs, attract higher-value players and ultimately grow their revenue.”
Yuval Mechoullam, Chief Business Development Officer at The Affiliate Platform, pointed to the chance to expand TAP’s presence. “Honoré Gaming gives TAP immediate reach into markets where affiliate marketing has plenty of room to grow,” he said.
Mechoullam also pointed to the existing Smartico setup. “Its operators already use Smartico to keep players engaged, so the players our affiliates bring in land in loyalty journeys that are already working.”
