TLDR
- Betano grew its market share from 17.85% to 26.96% in Brazil’s first year of regulated gambling, now controlling over a quarter of the market
- Superbet made the biggest jump, climbing from 8th to 3rd place while more than doubling its audience share
- Esportes da Sorte fell from 2nd to 6th after its owner was arrested in a federal money laundering probe
- Of 38 unlicensed brands in the top 100 in January 2025, only 11 remained by February 2026
- Three brands outside the top 100 broke into the top 20, showing the market is still open to new entrants
Brazil’s regulated gambling market just completed its first full year. The numbers tell a clear story of winners, losers, and a landscape that looks very different from where it started.
The market generated around BRL 37 billion (about $7 billion) in gross gambling revenue in its first 12 months. That is a large number, but it is the competitive shifts underneath that are drawing attention.
Data from market intelligence firm Blask shows how player attention has moved sharply toward a small group of leading brands since January 2025.
Betano came into the regulated market already on top. It held a 17.85% brand attention share in January 2025.
By February 2026, that number had grown to 26.96%. The operator now captures more than a quarter of all measured market attention in Brazil.
Bet365 moved from third to second place over the same period. Its share rose from 8.67% to 10.79%.
Superbet’s Rise and Esportes da Sorte’s Fall
The biggest mover was Superbet. It started in 8th place with a 3.94% share and climbed to 3rd with 8.49%. That is more than double its starting position in just over a year.
All three top climbers share one thing in common. They are internationally experienced operators who used the new regulated environment to grow faster.
On the other end, Esportes da Sorte had the sharpest fall among major brands. It dropped from 2nd place to 6th, with its audience share nearly cut in half.
The decline was not just about competition. In September 2024, the brand’s owner was arrested as part of Operation Integration, a federal money laundering investigation.
A court order in January 2025 allowed the brand to keep operating while a dispute with Brazil’s gambling regulator, the SPA, was resolved. But the damage to its reputation continued.
The brand was later named in testimony before the Senate’s CPI das Bets inquiry. That led Athletico Paranaense, a top-tier Brazilian football club, to end its sponsorship deal.
Even with a remaining partnership with Corinthians, one of Brazil’s biggest clubs, Esportes da Sorte kept losing audience share throughout the year.
Other mid-tier brands also lost ground. Betnacional fell from 5th to 7th. Blaze dropped from 12th to 13th, with its share falling from 3.12% to 1.25%.
Brabet, an unlicensed brand that once held a top 10 spot, slid all the way to 17th.
New Entrants Still Breaking Through
Despite the growing concentration at the top, new brands are still finding a way in.
Three operators that were outside the top 100 or barely inside it in January 2025 climbed into the top 20 by February 2026. R7.bet rose to 9th place. BullsBet reached 12th. DonaldBet moved from 39th to 16th.
The number of licensed brands grew from around 120 in January 2025 to 157 by December.
At the same time, unlicensed operators were pushed out. Of the 38 unlicensed brands in the top 100 in January 2025, only 11 were still there by February 2026.
Brazil’s telecoms regulator Anatel took nearly 15,500 illegal betting pages offline between October 2024 and mid-2025, according to the SPA’s review.
Tighter controls over payment processing and marketing channels added further pressure on unlicensed operators throughout the year.
