TLDR
- The Philippines led global online gaming search demand in September, moving ahead of Brazil and India, according to Blask.
- The Philippine Blask Index rose 87% year-on-year and 8% from August.
- Brazil’s index fell 31% year-on-year and 9% from August.
- Brazil still led on projected revenue, with an estimated earning baseline 53% higher than the Philippines.
- Brazil ordered licensed betting sites and apps to stop operating from October 6, following a September 25 provisional measure.
The Philippines led the world in online gaming search demand in September, according to gaming analytics platform Blask. The country moved ahead of Brazil and India in the monthly ranking.
Brazil had ranked ahead of the Philippines for the first eight months of 2026. The change came as Philippine consumer interest grew and searches in Brazil fell.
Philippine Search Demand Climbs as Brazil Declines
The Philippine Blask Index rose 87% compared with September last year. It also increased 8% from August.
Brazil’s index moved in the opposite direction. It fell 9% from August and 31% from the same month a year earlier.
The Philippines had trailed Brazil from January through August. September was the first month this year that the Philippines took the top spot.
Within the Philippines, search interest was concentrated among three operators. PlayTime, Casino Plus, and BingoPlus together made up more than half of online gaming search demand in September, according to Blask.
What the Blask Index Measures
Blask uses artificial intelligence and publicly available data to study online gaming demand in more than 100 countries. Its index tracks search demand for gaming brands.
The ranking measures interest in online gaming brands, not actual gambling spending. A higher score shows stronger interest in those brands, not a reported rise in gross gaming revenue.
This means the Philippines leading in search demand does not mean it earned more online gaming revenue than Brazil in September. The index does not show how much consumers spent.
Brazil remained the larger market under Blask’s revenue estimate. That measure is called the competitive earning baseline, or CEB.
Brazil’s CEB was 53% higher than the Philippine figure in September. Blask uses CEB to estimate potential gaming revenue, separate from search interest.
Licensed operators made up 97% of Brazil’s projected revenue. In the Philippines, licensed operators accounted for 62%.
These figures describe the licensed share of projected earnings. They do not show the share of searches captured by individual brands.
The shift in rankings came at the same time as major regulatory changes in Brazil. On September 25, the government issued a provisional measure banning online betting and gaming operations.
The ban also covers platforms that had previously been authorized to operate. The measure stopped platforms from accepting new deposits.
Licensed betting websites and apps were required to stop operating from October 6. Because that deadline fell in October, Blask’s September data did not yet show the full effect of the shutdown on monthly search demand.
