TLDR
- Sportradar has launched Playradar, a new iGaming brand combining sports data with casino products for global operators
- Former Playtech Live CEO Edo Haitin has been appointed to lead the iGaming division
- Playradar will feature a 24/7 Live Experience Centre, hybrid sports-casino content, and a full range of gaming titles
- New games will roll out through 2026, starting in the UK, North America, and Latin America
- The brand will operate only in regulated markets with a focus on responsible gaming
Sportradar Group AG has launched a new iGaming brand called Playradar. The company says the brand will combine its sports data technology with casino gaming products.
The announcement was made on March 24, 2026. Sportradar is a sports technology company listed on the NASDAQ exchange.
Playradar is designed to offer operators a fully integrated system of gaming experiences across multiple verticals. The company describes it as a natural extension of its existing business.
As part of the launch, Sportradar has brought in Edo Haitin to lead its iGaming operations. Haitin previously served as CEO of Playtech Live.
He brings more than 20 years of experience in iGaming operations, live casino products, and executive leadership. The hire is meant to strengthen the company’s push into the casino content space.
What Playradar Will Offer
One of the key features is a 24/7 Live Experience Centre. This will let players watch live sports streams and play casino games on a single screen at the same time.
The brand will also offer hybrid sports and casino content. This means live and historical sports events will be combined with gaming mechanics to create interactive experiences.
A live prediction product powered by Sportradar’s data will also be part of the mix. The company says this blends its core strength in sports data with casino-style engagement.
Beyond the hybrid content, Playradar will include a full range of iGaming products. These include virtual sports, slots, table games, arcade titles, and crash games.
Sportradar says its existing infrastructure gives it an advantage. The company already operates an in-house game studio, advanced data systems, streaming technology, and a global distribution network.
Rollout Plans and Regulated Markets
The company also has marketing and engagement tools built on player behavior data from both betting and gaming. It says many of its existing clients already operate in both sportsbook and casino segments.
New games are planned for release throughout 2026. The first launches will target the UK, North America, and Latin America.
Playradar will operate exclusively in regulated markets. The company says responsible gaming and integrity will be central to all its products.
Sportradar CEO Carsten Koerl called iGaming a scalable extension of the business. He said Playradar content is designed to help operators increase player value and session length.
Koerl also pointed to the importance of engagement and retention for operators. He expressed confidence in Haitin’s ability to lead the new division.
Haitin said the company is uniquely positioned to blend live sports events, gaming mechanics, and casino content. He added that the ability to distribute games through Sportradar’s already licensed operator network is a key advantage.
The first Playradar titles are expected to begin rolling out in regulated markets later in 2026.
