TLDR
- Stake launched a World Cup campaign featuring Sergio Agüero, Patrice Evra, Iker Casillas, and Eden Hazard
- The “Everything is at Stake” campaign went live on YouTube, Instagram, and X one week before the World Cup
- Stake is expanding into the Province of Buenos Aires under an IPLyC license
- The company is also entering Mexico, operating under SEGOB’s permit system via Uno Capali’s license
- Mexico is a co-host of the 2026 FIFA World Cup alongside Canada and the USA
Stake, the online betting and crypto casino platform, has launched a new marketing campaign ahead of the 2026 FIFA World Cup. The campaign is called “Everything is at Stake” and features four former football stars.
The brand ambassadors are Sergio Agüero, Patrice Evra, Iker Casillas, and Eden Hazard. Each player appears in scenes connected to football culture, from amateur games to pre-match rituals.
In the video, Iker Casillas confronts a fellow patron in a club. Sergio Agüero helps a player on the field. Eden Hazard plays the role of a tough coach, and Patrice Evra tattoos a fan with his phrase, “I love this game.”
The campaign launched across YouTube, Instagram, and X one week before the World Cup opening.
The Campaign’s Message
Stake’s Director Jarrod Febbraio said the goal was to capture the emotions fans feel around a major tournament. “The World Cup is one of the few sporting events that really gets everyone’s attention no matter where you are around the globe,” he said.
Febbraio added that the team wanted to create something that felt relatable to football fans at every level.
“We have created a video that would commemorate all those memories, emotions, and conversations that turn such an event into a unique phenomenon,” he said.
Stake Enters Buenos Aires and Mexico
The campaign launch came alongside news of Stake expanding into two new Latin American markets.
In Argentina, Stake will operate in the Province of Buenos Aires under a license from the Provincial Institute of Lotteries and Casinos, known as IPLyC.
Argentine users will have access to sports betting and online casino products through mobile-optimized software.
Diana Otalora, General Director of Stake for Latin America, said Argentina is a priority market. “Argentina has an incredible sports culture, a huge and active population, as well as huge potential in the future,” she said.
Stake is also launching a sportsbook in Mexico. The company will act as an agent under Uno Capali’s license, operating within Mexico’s SEGOB permit system.
Mexico was chosen partly due to its high mobile usage and growing appetite for sports betting.
The timing also lines up with Mexico’s role as a co-host of the 2026 FIFA World Cup, alongside Canada and the United States.
Otalora described Latin America as “one of our top priorities,” pointing to the region’s size and growing online engagement.
Stake’s expansion into Buenos Aires and Mexico marks the latest steps in what the company describes as a fast-paced push into the Latin American market.
