Kooc Media has rolled out a new collection of PR packages created for AI companies and software founders who want coverage without sitting in a queue for weeks. The point is simple: get these brands seen quickly, help them build trust, and give them a way to cut through in a market that keeps getting busier. It’s a sensible time for it. Month after month, a wave of new AI tools, agents, and software products arrives, and most of them slip by unnoticed. A lot of founders make something genuinely worthwhile but have no clear way to get it in…
Author: Michelle DG
Bet365 and 888casino represent the kind of staying power that’s hard to build in online betting. Each has spent decades earning licenses, building audiences, and refining a product that works across regulated markets. But the ground around them is shifting. A new generation of crypto-first operators has started to claim real attention, and ZunaBet — live since 2026 — sits among the brands leading that change. This is a look at how the established names stack up today, and where ZunaBet’s setup pulls in a different direction. Two Brands Built Over Decades Bet365 has been running since 2000. From its…
Kooc Media, the specialist PR distribution agency that has spent over seven years serving some of the most competitive sectors in technology, is now formally offering dedicated PR services to companies building AI productivity tools and business automation software. The move reflects both the rapid growth of the AI tools market and a clear gap in the PR industry — a shortage of agencies that genuinely understand what AI productivity companies need and have the infrastructure to deliver it reliably. The companies now entering this space are diverse. Some are building standalone AI productivity applications aimed at individual professionals and…
Caesars and DraftKings have spent years sitting at the front of US online betting. Both brands built their place through major league deals, sharp mobile apps, and constant ad campaigns that keep their names in front of fans. But the industry is shifting, and a new wave of crypto-first casinos is opening up space for players who want something faster and more in tune with how they already use the internet. ZunaBet, launched in 2026, is one of the names becoming part of that shift. Here is a closer look at how Caesars and DraftKings compare today, and where ZunaBet…
Stake.com and Bet365 sit on opposite ends of the online betting market. Stake.com has built one of the strongest names in crypto gambling, while Bet365 has spent more than two decades running one of the biggest fiat-based betting brands in the world. Both pull in huge audiences across the globe. But the industry is shifting, and a new wave of crypto-first casinos is starting to grow in the same space as the giants. ZunaBet, launched in 2026, is one of the names quickly becoming part of that picture. Here is how Stake.com and Bet365 compare today, and where ZunaBet is…
Something that becomes clear very quickly when you talk to founders of AI tech startups is that the challenge of building media presence feels disproportionate to the effort involved in building the actual product. A founding team can ship a genuinely impressive AI tool in months. Getting consistent coverage for that tool in the publications that investors and customers read can feel like it takes just as long — if it happens at all. The reasons for this are structural rather than personal. PR in the AI sector requires a specific combination of things that most tech startups do not…
FanDuel and BetMGM are two of the names that come up in nearly every conversation about US online betting. Both brands have built massive followings through league partnerships, polished mobile apps, and constant advertising. But the industry is shifting, and a new wave of crypto-first casinos is starting to give players options that look very different from the traditional setup. ZunaBet, launched in 2026, is one of the names making that shift hard to overlook. Here is how FanDuel and BetMGM compare today, and where ZunaBet is starting to make its case as a different kind of platform. The Top…
If you are building a generative AI product, an automation platform or an agentic AI system right now, you are operating in one of the most exciting and most congested spaces in the entire technology industry. The opportunity in front of these categories is vast. The competition for attention — from investors, from enterprise buyers, from the developer community, from the press — is equally vast. Media coverage is one of the few tools available to companies in these categories that delivers across all of those fronts simultaneously. A well-placed press release in a respected finance or technology publication reaches…
When most US players think of online betting, Caesars and DraftKings are usually the first two names that come to mind. Both have built massive brand recognition through league deals, heavy advertising, and polished apps. But the market is shifting, and a new group of crypto-first casinos is opening up space for players who want something quicker and more in line with how they already live online. ZunaBet, which launched in 2026, is one of the names stepping into that space. Here is a closer look at how Caesars and DraftKings compare today, and where ZunaBet is starting to make…
There is a gap that exists in the market for AI startups when it comes to PR and media distribution. On one side you have large, expensive traditional agencies that move slowly, operate on long retainers and are not particularly well connected to the finance and technology publications that AI audiences follow. On the other side you have cheap generic newswire services that distribute broadly but deliver little in the way of meaningful coverage. Kooc Media sits in neither of those camps. The agency has spent the better part of a decade building a media distribution infrastructure that is specifically…