TLDR
- BloxFlip, a Roblox-linked online casino, has relaunched months after being shut down following a Sky News investigation
- The site emailed the journalist who helped expose it, using its old customer database
- The business model is unchanged: users deposit Robux or Roblox items into casino games and withdraw winnings as crypto
- Public chat rooms show minors openly participating in gambling with little moderation
- Regulators and Roblox face renewed pressure over whether enough is being done to stop these platforms
BloxFlip Is Back and Still Targeting Young Roblox Users
BloxFlip, an online casino connected to the Roblox gaming platform, has quietly relaunched. This comes more than a year after a Sky News investigation helped push it offline in late 2024.
The relaunch was not subtle. BloxFlip sent an email announcing its return to the Sky News journalist who originally exposed it. That reporter had only ever created an account while investigating the story.
The email suggests BloxFlip still has access to its old user database, which raises questions about how customer data was handled during the shutdown.
How the Site Works
The business model is the same as before. Users log in with their Roblox account, deposit Robux or Roblox-linked virtual items, and play casino-style games.
Winnings can be withdrawn back into Roblox or converted into cryptocurrency. The branding and structure of the site appear unchanged from the version that was shut down.
Children Still Involved
Public chat rooms tied to these gambling platforms continue to show users openly identifying themselves as minors while placing bets. Moderators rarely step in.
This was a core concern during the original Sky News investigation, and it does not appear to have been resolved.
Some operators use geoblocking to prevent access from countries where they are unlicensed, including the UK. But Sky News previously found that staff at another Roblox gambling site, Rollbet, told users to get around those blocks using VPNs.
BloxFlip later told users in its own chat that UK access had been turned off for regulatory reasons, following contact from the Gambling Commission.
Roblox and Regulators Respond
Roblox says gambling involving its items or currency is strictly banned, including off-platform activity connected to secondary markets. The company says it actively shuts down associated accounts and filters references to gambling sites on its platform.
Roblox also states the casinos operate without its authorization, and that many identified sites are no longer available in the UK or are in the process of shutting down.
The Gambling Commission has faced fresh criticism over its handling of the issue. Will Prochaska, director of the Coalition to End Gambling Ads, said the continued presence of these platforms was surprising given how much public attention the issue received in 2024.
He argued regulators failed to go after the networks behind the sites in a coordinated way.
The Wider Problem
Rollbet, one of the biggest Roblox gambling platforms named in the original investigation, announced it was shutting down. It cited operational pressures, management issues, and ethical concerns.
But BloxFlip’s return shows how resilient this market is. Sites close, rebrand, and come back. Enforcement tends to lag behind.
The Gambling Commission says it is working with tech companies, financial institutions, and licensed operators to limit the spread of illegal gambling networks that target younger users.
For now, the model flagged by Sky News in 2024 is still running.
