TLDR
- EGB Group reaffirmed its commitment to building a safe and legal betting market in Brazil through education and public awareness.
- Chief Business Officer Hugo Baungartner spoke at the IAB Brazil Public Policy Forum for Digital Advertising in Brasília.
- The company argues that regulated advertising helps consumers tell legal operators apart from illegal ones.
- Restricting licensed operators’ ability to advertise may create a vacuum that illegal platforms exploit.
- The forum brought together industry leaders and policymakers to discuss the future of digital advertising in Brazil’s regulated betting space.
Brazil’s regulated betting market is still taking shape, and one of the biggest challenges remains separating legal operators from illegal ones in the eyes of the public.
EGB Group, which operates in the Brazilian market, has made its position clear. The company says education and responsible advertising are key tools in the fight against unlicensed gambling platforms.
Hugo Baungartner, Chief Business Officer at Esportes Gaming Brasil, made the case during the Public Policy Forum for Digital Advertising. The event was organized by IAB Brazil and held in Brasília.
Baungartner told attendees that the regulated market wants to be part of the solution. He said sustainability in the sector depends on helping users understand which operators follow the rules and which do not.
Advertising as Consumer Protection
A central theme of the discussion was the role advertising plays in guiding consumers. Baungartner argued that advertising from licensed operators is not just marketing. He called it a mechanism for consumer protection.
The idea is straightforward. When legal operators can communicate openly, consumers have a clear reference point. They can identify trusted, regulated brands and avoid unlicensed alternatives.
But when licensed companies face restrictions on how they can advertise, the opposite can happen. Baungartner warned that this creates a vacuum that illegal operators are quick to fill.
He pointed out that users do not stop looking for entertainment when legal advertising disappears. Instead, they lose the ability to tell the difference between safe platforms and risky ones.
Renato Pucci, General Coordinator of Betting Supervision at Brazil’s SPA, echoed similar concerns at the event. His comments reinforced the idea that effective communication from regulated brands is a necessary part of market integrity.
The Push for Industry Collaboration
The forum itself was designed to bring together different voices from across the industry. Policymakers, regulators, and operators all participated in the conversation.
A shared theme throughout the event was the need for collaboration. Speakers agreed that regulators and operators must work together to shape the future of digital advertising in Brazil’s betting landscape.
Brazil has been moving to formalize its betting regulations in recent years. The country represents one of the largest potential markets for legal sports betting in Latin America.
However, the illegal market remains a persistent problem. Unlicensed platforms continue to operate, often without consumer protections or responsible gambling measures.
EGB Group’s stance reflects a broader industry argument. Many licensed operators across the world have made similar cases for the importance of regulated advertising.
The company’s comments at the forum suggest it plans to continue pushing for policies that support public awareness and education as core parts of Brazil’s regulatory framework.
The IAB Brazil forum in Brasília brought together industry stakeholders and policymakers with a shared focus on shaping digital advertising rules for Brazil’s evolving regulated betting market.
