TLDR
- Sporting Risk announced two new products on August 18, FlexBuilder and Same Game Pick ‘Em.
- FlexBuilder lets players win a payout even if not every leg of their bet hits.
- Same Game Pick ‘Em removes odds and pricing, offering a simple Yes or No format.
- FlexBuilder targets experienced bettors, while Same Game Pick ‘Em is aimed at newer and recreational players.
- Both products are now live within Sporting Risk’s existing Bet Builder Suite.
Sporting Risk has added two new products to its Bet Builder Suite. The sports analytics company announced FlexBuilder and Same Game Pick ‘Em on August 18.
The goal is to give sportsbook operators more ways to serve different types of players. Some bettors want more control, while others want something simple.
FlexBuilder Gives Players More Control Over Payouts
FlexBuilder changes how a standard Bet Builder works. Normally, every selection in a Bet Builder has to win for the player to get paid.
With FlexBuilder, that rule no longer applies in the same way. Players can choose how many legs need to win to receive a payout.
A payout slider lets players adjust how returns are split. They can chase a bigger payout if every pick wins, or take smaller, steadier payouts across multiple outcomes.
Sporting Risk says this setup is built for players who want flexibility. It also encourages bigger, more detailed Bet Builders since the risk feels more manageable.
Same Game Pick ‘Em Simplifies the Betting Process
The second product, Same Game Pick ‘Em, takes a different path. It strips away odds and pricing altogether.
Players first pick how many selections they want to make. Then they choose a payout multiplier before answering a series of Yes or No questions about player performance.
There are no displayed prices to study. This makes the format easier to understand for people who are new to sports betting.
Behind the scenes, Sporting Risk’s Bet Builder engine still does the heavy lifting. It factors in correlations between markets and adjusts which player propositions are offered based on the number of picks and multiplier chosen.
Andy Phillips, Chief Business Development Officer at Sporting Risk, said the two products reflect the fact that players bet in different ways. He said FlexBuilder and Same Game Pick ‘Em offer separate routes into the same overall experience.
He added that some players want more control over risk, while others prefer to remove complexity completely.
Phillips said the aim for operators is to reach a wider audience. He also said the products are meant to boost engagement and create a more personal betting experience.
FlexBuilder is designed with experienced bettors in mind. These are players who already understand Bet Builders and want more say over how their payouts work.
Same Game Pick ‘Em is built for a different group. It targets casual players or newcomers who may find traditional odds confusing.
Both products are live now. They are included as part of Sporting Risk’s Bet Builder Suite at no extra step for operators already using the platform.
The launch adds to Sporting Risk’s growing lineup of player-focused betting tools. The company also builds predictive models that power pricing and betting content across its products.
With these two additions, Sporting Risk now offers a broader range of Bet Builder formats. This gives operators more flexibility in how they present player markets to their customers.
