TLDR
- Top operators launched the Responsible iGaming Association (AGR) in Chile.
- The group wants to help build clear rules for the country’s online gambling industry.
- Attorney Sandra Kemp will lead the association as its president.
- Founding members include Betano, Juegalo, Novibet, Betsala, and Estelarbet.
- Chile’s Senate is still reviewing a bill to create a licensing system for online betting.
A group of leading online gambling companies has launched a new industry association in Chile. The group is called the Responsible iGaming Association, or AGR.
Its main goal is to help build a clear regulatory framework for online gambling in the country. Chile does not yet have a specific legal structure for this industry.
Lawmakers are currently reviewing bills that would create a licensing process. Part of that effort is aimed at stopping unlicensed operators from working in the country.
AGR Seeks Collaboration With Authorities
AGR says it wants to work closely with government officials and other industry groups. The goal is to help shape rules for an activity that has existed in Chile for years without formal oversight.
Online betting is already regulated in several other Latin American countries. AGR argues Chile should follow a similar path.
Attorney Sandra Kemp has been named president of the new association. She will lead the group as it works with lawmakers and regulators.
Founding members of AGR include Betano, Juegalo, Novibet, Betsala, and Estelarbet. These companies are among the largest operators active in the Chilean market.
AGR also plans to coordinate with other groups already involved in the regulatory conversation. This includes AgruGaming and the Online Betting Platforms Association.
Clear Rules Remain the Main Goal
Kemp spoke with the outlet Diario Financiero about why the association was formed. She said operators want a transparent system with rules that are easy to follow and enforce.
She added that companies in AGR are willing to meet strict standards. This includes accepting oversight and working directly with regulators to build a sustainable market.
Kemp said one of AGR’s main jobs is pushing for clear regulation. She said this would help protect consumers and raise tax revenue for the government.
A bill to create a licensing system was approved in principle back in August 2025. It still needs to pass a second constitutional reading in the Senate before a final vote.
AGR wants lawmakers to move faster on this process. Kemp said the lack of rules does not stop online betting, it just pushes people toward operators with no oversight.
She explained that unregulated activity does not disappear without a legal framework. Instead, it shifts toward platforms that are not held to any standard.
AGR also pointed to the economic side of regulation. A regulated market could bring in about 625 million dollars in gross gaming revenue over its first two to three years.
That number could grow to about 1.4 billion dollars by 2030, according to AGR estimates. Supporters say this would boost tax income and help fight illegal gambling operations in the country.
