TLDR
- FIRST.bet has partnered with ONDISS to launch its sportsbook technology in Argentina
- The rollout works through City Center Online, a regulated .bet.ar operator
- The launch follows recent approval of online sports betting by the Santa Fe Lottery
- ONDISS says the deal improves settlement speed and real-time betting markets for operators
- Leaders from both companies say the partnership supports growth across Latin America’s regulated gaming market
FIRST.bet has entered the Argentine market through a new partnership with ONDISS. The deal brings FIRST’s sportsbook technology to City Center Online, a regulated betting operator in the region.
The announcement was made on July 23, 2026. It marks FIRST’s first move into Argentina’s online betting space.
ONDISS is a platform that connects gaming technology suppliers with licensed operators across Latin America. Through this deal, City Center Online gains access to FIRST’s sportsbook engine.
How the Partnership Works
The integration allows City Center Online to offer a dedicated online sports betting service. This adds to the operator’s existing entertainment offerings.
ONDISS describes the move as part of its plan to support legal online gaming growth in the region. The company says it aims to link international suppliers with operators that already hold local licenses.
Tom Light, founder and CEO of FIRST, commented on the deal. He said ONDISS and City Center Online wanted technology built for real market conditions rather than a basic betting feed.
Light said the product offers speed, control, and the depth that players in Argentina expect. He framed the partnership as a direct response to what operators in the market are asking for.
Facundo Giorgi, CEO of ONDISS, also spoke about the launch. He said the company aims to bring the best technology solutions to its operators from around the world.
Giorgi added that FIRST’s entry into Argentina through ONDISS strengthens the platform’s role as a partner for international suppliers. He said this creates more value for ONDISS customers going forward.
Focus on Speed and Market Depth
Gonzalo Alvarez, Chief Commercial Officer of ONDISS, addressed the technical side of the deal. He said the partnership solves problems around settlement speed and the number of real-time betting markets available.
Alvarez said players today do not wait around if a platform is slow to respond. He said faster systems lead to smoother betting and higher revenue for operators.
Alvarez also said the update makes the ONDISS platform more solid overall. He described the change as part of a wider effort to give operators better tools in a competitive market.
The timing of the launch follows a separate development in Argentina’s regulatory landscape. The Santa Fe Lottery recently approved online sports betting in the province.
This approval allowed City Center Online to become one of the first .bet.ar operators in Santa Fe to offer the product. The service operates within a regulated framework that includes responsible gaming rules.
ONDISS said this reflects its broader strategy of linking operators and technology providers. The company said it continues to focus on partnerships, innovation, and supporting legal gaming across Latin America.
FIRST’s entry into Argentina adds to the growing number of technology suppliers working with licensed operators in the region. The partnership with ONDISS and City Center Online is the starting point for that expansion.
