TLDR
- Mindway AI and GamScore have formed a partnership to strengthen safer gambling tools in the iGaming industry.
- The deal combines GamScore’s player-controlled financial tracking with Mindway AI’s risk detection technology.
- Mindway AI’s tools, GameScanner and Gamalyze, already monitor more than 9 million active players monthly.
- Mindway AI is majority-owned by Better Collective and has ties with DraftKings and PrizePicks.
- No launch date or specific operator rollout has been announced yet.
Mindway AI and GamScore have announced a partnership meant to strengthen safer gambling frameworks across the iGaming sector. The deal links GamScore’s financial health tracking platform with Mindway AI’s risk detection technology.
The companies say the goal is to give operators a wider view of player wellbeing. At the same time, bettors will have more insight into their own betting habits.
The plan combines individual data from GamScore with automated monitoring tools built by Mindway AI.
Platforms Combine Different Expertise
GamScore is an independent, player-focused platform. It lets users track, understand, and show proof of their betting health.
Mindway AI offers early detection technology through its GameScanner brand. It also provides Gamalyze, a self-assessment tool for players.
By linking these services, the two companies hope to help operators build trust with players. They also want to encourage healthier betting habits over time.
The companies said the partnership is meant to work alongside existing safer gambling programs, not replace them.
GamScore Chief Responsibility Officer Mark Potter said the two companies share a similar mission. He said pairing a financial wellbeing tool with behavioral profiling could support better player outcomes.
Player Data And Risk Monitoring
The partnership brings together GamScore’s privacy-focused data controls with Mindway AI’s neuroscience-based protection tools. GameScanner and Gamalyze will stay part of Mindway AI’s product lineup.
Mindway AI is majority-owned by Better Collective. The company says its technology already tracks more than 9 million active players each month.
Those numbers come from existing partnerships, including recent deals with DraftKings and PrizePicks in North America.
The setup is designed to give players more control over their own data. At the same time, operators gain access to risk detection insights.
The companies say this approach could help identify gambling-related concerns earlier.
Mindway AI CEO Rasmus Kjaergaard said the partnership brings together neuroscience, human insight, and player self-regulation tools. He said giving players control of their data, while helping operators spot risks, is a step toward safer gambling.
The companies have not shared a launch date. There is also no word yet on which operators or markets will get the combined tools first.
Mindway AI and GamScore plan to build shared educational resources and integrated workflows going forward. They say this could create a stronger model for combining technology with player participation.
This is one of several safer gambling deals involving Mindway AI in recent years. The company has formed similar partnerships with ATG, Burendo, and Better Change.
For now, the agreement joins GamScore’s financial wellbeing platform with Mindway AI’s GameScanner and Gamalyze tools. Both companies say they will keep developing their joint approach to player protection across the global betting industry.
