TLDR
- Finnish iGaming platform provider Finnplay has partnered with new operator Happy Brands Finland.
- Happy Brands Finland has submitted its application for a Finnish gambling licence.
- The operator plans to launch betting and casino sites on Finnplay’s Titan platform.
- Finland’s regulated online gambling market is set to open in July 2027.
- Happy Brands Finland has also signed a marketing deal with a major Finnish real estate partner.
Finnish iGaming platform provider Finnplay has signed a partnership with Happy Brands Finland. The new operator is getting ready to enter Finland’s regulated online gambling market.
The deal was announced on October 7, 2026. Both companies are based in Finland.
Happy Brands Finland has already submitted its application for a Finnish gambling licence. It plans to launch its sites when the regulated market opens in July 2027.
Sites Will Run on Finnplay’s Titan Platform
The operator’s sites will offer both sports betting and casino games. The technology behind them will be built on Finnplay’s Titan platform.
Titan is already used across several licensed markets. According to Finnplay, the platform is designed to give players a secure and simple gaming experience.
Jaakko Soininen is the Managing Director at Finnplay. He said the company expects to become a major technology provider in the upcoming Finnish market.
He added that the new partnership “further strengthens our position as the leading iGaming platform provider in the Nordics.”
Soininen also pointed to the Finnish roots of both companies. He said this “guarantees that players can expect a genuinely localized and native gaming experience.”
Happy Brands Finland Prepares for Launch
Henrik Zilliacus is the chairman of the board at Happy Brands Finland. He called the new regulated market “an exciting opportunity” for the company.
Zilliacus said choosing the right technology partner was an important part of the company’s preparations. He said Finnplay was a natural choice.
He listed three reasons for the decision. These were Finnplay’s strong Finnish roots, its wide experience in regulated markets and its proven Titan platform.
“It is great to be building something new together using domestic expertise,” Zilliacus said.
He said the company’s goal is to offer Finnish players a high-quality and safe betting and casino service. He added that the operator wants to build a sense of community among its players.
Zilliacus also said the service is meant to meet the needs of the local market. The company plans to have it ready when the market opens in July 2027.
Happy Brands Finland has taken another step to prepare for launch. It has secured a marketing partnership with a major Finnish real estate partner.
The partner was not named in the announcement. The agreement is expected to help the operator build its presence in the market.
The operator’s licence application is now pending. If it is approved, Happy Brands Finland plans to go live on the Titan platform when Finland’s regulated online gambling market opens in July 2027.
