TLDR
- Atucha Strategic Advisory (ASA) and MentorBet have formed a strategic alliance to grow Mexico’s betting and gaming market.
- Antonio Lara will lead MentorBet’s role in the partnership, using his local market experience to support ASA.
- The two companies will start working together at SiGMA North America in Mexico City from September 1 to 3.
- MentorBet is the consultancy arm of Grupo Oklahoma, a Mexican gaming group with over 20 years of industry experience.
- The alliance aims to bring high value gaming solutions into Mexico’s market through local knowledge and support.
Atucha Strategic Advisory and MentorBet have announced a new partnership focused on Mexico’s betting and gaming industry. The deal was revealed on August 26, 2026.
ASA is known for working with a small group of technology and content suppliers. The company represents one supplier in each area of the gaming business across Latin America.
MentorBet is the consultancy division of Grupo Oklahoma, a gaming company based in Mexico. The group is led by Antonio Macías and has worked in the industry for more than two decades.
What the Partnership Involves
Antonio Lara will head MentorBet’s part of the alliance. He brings knowledge of the Mexican market to help guide ASA and its partner companies.
The two teams will begin working together in person at SiGMA North America. That event takes place in Mexico City from September 1 to 3.
ASA founder Ramiro Atucha and Eliane Nunes plan to attend the event. They will meet with local operators and suppliers during the trip.
ASA currently works with a few select partners. These include Kiron Interactive for virtual sports, End2End for bingo games, and Immensity for marketing services.
The company plans to add more business areas to its portfolio over time. The new alliance with MentorBet is meant to support that growth in Mexico specifically.
Local Experience Behind the Deal
Lara spent seven years at AIEJA before joining MentorBet. AIEJA is Mexico’s association for gaming permit holders, operators, and suppliers.
During his time there, Lara led the group’s online gaming commission. That background is part of why ASA chose to work with him.
Ramiro Atucha said he has known Lara for many years and respects his work. He said finding a partner backed by a company with 20 years of experience made the decision straightforward.
Atucha also said that understanding Latin America as a whole is not enough on its own. He explained that Mexico has its own rules, timing, and way of doing business compared to other countries in the region.
Antonio Macías of Grupo Oklahoma said the decision to move forward took just one conversation. He said his group’s full network and resources are now available to ASA and its partner companies.
Lara said the goal is to give ASA’s partners a true local presence in Mexico. He said this means offering the structure of an established group rather than a distant view of the market.
Grupo Oklahoma has also expanded outside Mexico in recent years. The company has set up operations in Peru, Colombia, and Costa Rica.
The alliance is expected to help ASA identify the right entry points for clients looking to grow in Mexico. Work between the two companies is set to begin in September at the SiGMA event.
