TLDR
- Top online gambling operators in Chile have formed a new group called the Responsible iGaming Association (AGR).
- The group wants to help build a legal framework for online gambling, which does not yet exist in Chile.
- Attorney Sandra Kemp will serve as the association’s president.
- Founding members include Betano, Juegalo, Novibet, Betsala and Estelarbet.
- A regulated market could bring in about $625 million in gross gaming revenue within two to three years.
Chile has a new industry group focused on online gambling. It is called the Responsible iGaming Association, or AGR. Top operators in the country formed the group to support work on a legal framework for the sector.
Right now, Chile does not have a specific law for online gambling. Bills to set up a licensing system are moving through the Senate. These bills also aim to stop unlicensed operators from working in the country.
Working With Regulators
AGR says its main goal is to work closely with government officials and other industry groups. The association wants to help shape rules for an activity that has existed in Chile for years without formal oversight.
The founding members of AGR are Betano, Juegalo, Novibet, Betsala and Estelarbet. These companies will work together under the new group.
AGR also plans to coordinate with other existing associations. This includes AgruGaming and the Online Betting Platforms Association, known as APAL.
Attorney Sandra Kemp has been named president of AGR. She will lead the group’s efforts going forward.
Calls for Clearer Rules
Kemp spoke with Diario Financiero about why the group was formed. She said the industry needs a clear and transparent set of rules that licensed operators can follow.
According to Kemp, AGR was built to show that operators are ready to meet strict standards. She said companies in the group are willing to be supervised by authorities.
Kemp also said regulation would help in several ways. It could improve protections for consumers, raise tax revenue for the government, and create room for the industry to grow.
In August 2025, a bill to create a licensing system passed an initial vote. That bill is still being reviewed in the Senate.
The bill needs to pass a second constitutional reading before it can move to a final vote. AGR wants this process to speed up.
Kemp explained why she believes faster action matters. “Online betting is already a reality in Chile,” she said. “The absence of regulation, or its prohibition, does not eliminate the activity; it shifts it toward operators that are not subject to standards, supervision, or accountability.”
AGR also pointed to the economic side of regulation. A regulated market could generate about $625 million in gross gaming revenue over the first two to three years.
That number could grow over time. AGR estimates the market could reach $1.445 billion in gross gaming revenue by 2030.
More tax revenue is one possible result of that growth. AGR also says regulation could help authorities fight illegal gambling operations more effectively.
As of now, the licensing bill remains under Senate review. It still needs to clear its second constitutional reading before lawmakers can hold a final vote.
