There has never been more interest in artificial intelligence from the media, investors and the general public. Yet paradoxically, many of the companies actually building AI products struggle to get their news covered in any meaningful way. The industry gets plenty of attention. Individual companies within it often do not.
The reasons for this are fairly straightforward. AI businesses tend to be lean, product-focused teams where communications and PR are not a priority until they suddenly need to be. When a funding round closes, a major product ships or a partnership is announced, the pressure to get coverage quickly can be intense — and most companies are not set up to handle it.
Kooc Media has built a service that addresses this problem directly. The agency, which has been operating in the crypto, fintech and technology PR space since 2017, has launched a dedicated offering for AI companies of all sizes and types. From AI SaaS platforms and automation tools to agent-based software, LLM applications and machine learning startups, the service is designed for any business where AI is at the heart of what they do.
Why the Kooc Media Model Works Differently
Most PR agencies work by pitching stories to journalists and hoping for coverage. It is a model that can work well for well-known brands with inherently newsworthy stories. For newer or less established AI companies, it is a slow and uncertain process that frequently delivers disappointing results.
Kooc Media’s approach is structurally different because the agency does not rely solely on third-party media relationships. It owns and operates its own portfolio of finance and technology publications, which means it can guarantee placements rather than simply attempt them.
The in-house network includes Blockonomi, CoinCentral, MoneyCheck, Parameter, Beanstalk and Computing. These are established publications with genuine readerships in the finance, crypto and technology sectors. Every client receives confirmed coverage across these owned brands as part of their campaign — before any wider distribution even begins. The full range of Kooc Media’s owned publications is listed on the Kooc Media sites page.
That guaranteed baseline of coverage is something very few agencies can offer, and it fundamentally changes what clients can expect from a campaign.
What AI Companies Get From the Service
Kooc Media’s AI PR service covers the full process from content creation through to distribution and reporting. Clients do not need to come with a finished press release or any prior experience of running PR campaigns.
The process starts with a brief. Clients share what they want to announce — a product launch, a new funding round, a platform update, a strategic hire, an industry partnership or any other development worth putting in front of the media. Kooc Media’s editorial team uses that information to write a press release that is accurate, readable and suited to the publications it will appear in.
Once the client has reviewed and approved the content, it is published across the in-house network the same day. Distribution then extends through Kooc Media’s partner network, which reaches hundreds of websites and thousands of syndicated outlets. Clients on higher-tier packages receive additional coverage through major financial and business media channels, with placements appearing on platforms such as Business Insider, Bloomberg, Benzinga, MarketWatch, USA Today, Dow Jones feeds and other globally recognised outlets.
Every campaign concludes with a full report detailing every placement, complete with live links to each published article. Those links have lasting value — as backlinks that strengthen a company’s search engine presence, as proof of coverage for investor materials, and as press mentions that can be featured on the company’s own website.
Michelle De Gouveia, spokesperson for Kooc Media, said: “A lot of AI companies come to us after a frustrating experience with a more traditional agency. They have spent money, waited weeks and ended up with very little to show for it. Our model is built around removing that uncertainty. Clients know before the campaign starts where their press release will be published, and they know it will go live the same day it is approved. That is a very different experience from what most agencies offer.”
AgentLocker.ai — Ongoing Visibility Beyond the Press Release
Press coverage is valuable but it is also time-limited. An article published today will generate traffic and attention in the days and weeks after it goes live, but that activity naturally decreases over time. Kooc Media has built something that sits alongside the press coverage and continues to deliver value long after the initial campaign is over.
AgentLocker.ai is a directory dedicated entirely to AI tools and agents, built and operated by Kooc Media. It is designed as a resource for people who are actively looking for AI-powered products — a structured, searchable space where developers, business users and individuals can find and compare AI tools across a wide range of categories.
Those categories include productivity and automation, content creation, coding assistance, data analysis, marketing tools, customer service platforms, research applications and more. The directory is built to be genuinely useful to people searching for specific types of AI tools, rather than just a list of company names.
Every client that runs an AI PR campaign with Kooc Media receives a free listing in AgentLocker.ai as a standard inclusion. There is no additional fee and no separate application process. The listing goes live as part of the campaign and remains active, continuing to place the client in front of users who are searching for AI tools in their category on an ongoing basis.
Michelle De Gouveia added: “The directory gives our clients something that keeps working after the press release has had its moment. Someone searching for an AI automation tool three months from now will find our clients listed in AgentLocker.ai. That kind of sustained discoverability is hard to put a price on, which is why we include it as standard rather than treating it as an add-on.”
Combining AI PR With Crypto and iGaming Coverage
The AI sector does not exist in isolation from other industries, and neither does Kooc Media’s service offering. Many of the most interesting AI companies are building products that serve crypto, blockchain or online gambling markets, and those audiences require a different kind of media reach.
For AI businesses operating in the Web3 or cryptocurrency space — whether that means AI-powered trading tools, blockchain analytics, DeFi automation or on-chain data products — Kooc Media’s crypto PR service provides access to crypto-native publications and the audiences that read them. Running this alongside an AI PR campaign means both communities hear the story at the same time.
For AI companies serving the online gambling sector — building tools for player personalisation, responsible gambling compliance, fraud detection, operational automation or any other application within iGaming — the agency’s gambling PR service reaches iGaming operators, affiliates and industry press. Again, this can run in parallel with an AI campaign so nothing is missed.
The ability to consolidate cross-sector PR through a single agency is a practical advantage for companies whose product spans more than one industry, which describes a growing number of AI businesses.
Suitable for Every Stage of Growth
Whether a company is preparing to launch its first product, scaling an existing platform or establishing itself as a recognised name in its category, Kooc Media’s AI PR service can be structured to fit. The agency works with early-stage startups that have never run a PR campaign as comfortably as it works with more established businesses that simply want better results than they have been getting elsewhere.
The service requires nothing from the client in terms of prior PR knowledge or internal communications resource. The Kooc Media team handles everything. Clients provide the news, review the copy and receive the results.
Make Your AI Business Visible
The AI industry is moving fast and the window for establishing a strong public profile is now. Companies that invest in press coverage early build the kind of credibility and recognition that is very difficult to catch up on later. Kooc Media provides a straightforward, reliable route to that coverage — with guaranteed placements, same-day distribution and a free directory listing that keeps working long after the campaign ends.
Kooc Media’s AI packages are available now through the company’s website at https://kooc.co.uk.
