The artificial intelligence industry has no shortage of companies building impressive products. What it does have a shortage of is affordable, reliable ways for those companies to get media attention. Kooc Media, a PR distribution agency that has spent nearly a decade serving crypto, fintech and iGaming clients, is now bringing its guaranteed placement model to AI startups.
A Gap in the Market
AI is one of the fastest-growing sectors in technology, but the PR landscape has not kept pace. Most agencies that serve tech companies operate on retainer models that start at several thousand pounds per month. For a startup that is pre-revenue or running on seed funding, that is not realistic.
Even when a company does hire an agency, the results are uncertain. Traditional PR relies on pitching journalists who may or may not pick up the story. A startup could spend months and thousands of pounds with nothing published to show for it.
This is the gap Kooc Media is targeting. The agency works on a fixed-package basis with guaranteed outcomes. Clients choose a package, submit their news, and receive confirmed placements on named publications. No retainers, no guesswork.
Owned Media as the Foundation
What sets Kooc Media apart from most PR firms is that it owns and runs its own news publications. The agency’s portfolio includes Blockonomi, CoinCentral, MoneyCheck, Parameter, Beanstalk and Computing — all established sites with real audiences and strong domain authority. The complete list is available on the Kooc Media brands page.
This ownership model is the reason the agency can guarantee placements. There is no editorial gatekeeper to get past. When a client submits content, it can be live on one or more of these sites the same day. For AI companies making time-sensitive announcements — a product launch, a partnership, a funding round — that speed is critical.
Michelle De Gouveia, spokesperson for Kooc Media, explained the thinking behind the expansion: “AI companies are in a similar position to where crypto startups were a few years ago. There is a huge amount of innovation happening, but many of these companies do not have the PR infrastructure or media contacts to get their story in front of the right audience. That is exactly what we help with.”
Newswire Distribution for Wider Reach
Kooc Media’s owned sites are just the starting point. The agency also operates a newswire distribution service that sends press releases to hundreds of partner websites and thousands of syndicated outlets.
Depending on the package, AI companies can secure placements on major business and financial platforms including Business Insider, Bloomberg, Benzinga, MarketWatch, USA Today and Dow Jones feeds. For a startup looking to build credibility quickly, appearing on these kinds of platforms sends a strong signal to investors, potential customers and the wider market.
All packages come with full reporting and live links to every placement, so clients have complete visibility over where their content ended up and can measure the results directly. The agency’s AI PR page breaks down the available options.
Why Search Visibility Matters for AI Companies
Press coverage is not just about being seen in the news cycle. It has a lasting impact on how easily a company can be found online. Articles published on high-authority news sites carry significant SEO weight. They pass link equity to the company’s website and help it rank for competitive search terms.
For AI startups trying to appear in results for phrases like “AI tools,” “AI agents,” “machine learning startups” or “artificial intelligence platforms,” building a portfolio of backlinks from reputable publications is one of the most effective strategies available. A single press release distributed across multiple high-authority outlets can shift a company’s search rankings meaningfully — and that visibility compounds over time.
This is an area where Kooc Media’s model has a built-in advantage. Because clients receive placements on multiple sites across both the owned network and the partner distribution network, each campaign generates a cluster of high-quality backlinks rather than a single mention.
AgentLocker.ai: An Extra Layer of Discovery
Kooc Media has also built AgentLocker.ai, an AI tools and agents directory designed to help users find and compare artificial intelligence products. The platform covers everything from niche single-purpose tools to full-scale AI agent platforms.
Any AI company that purchases a PR package from Kooc Media gets a featured listing on AgentLocker.ai at no additional cost. This is a permanent, searchable entry that sits outside the normal news cycle. While a press release drives a spike of attention, a directory listing provides ongoing discoverability for people who are actively searching for AI solutions.
It also adds another relevant backlink from a niche AI domain, which supports the broader SEO strategy that press distribution sets in motion.
“We built AgentLocker.ai because we saw a need for a straightforward, well-organised directory of AI tools and agents,” said De Gouveia. “Giving our PR clients a free listing there was an obvious step — it adds real value on top of the media coverage they are already getting.”
Proven in Crypto and iGaming, Now Applied to AI
Kooc Media has been operating since 2017 and built its name in industries that move quickly and demand results. The agency’s crypto PR services support token launches, DeFi platforms, blockchain projects and Web3 startups. Its gambling PR services are used by online casinos, sportsbooks and iGaming operators needing media placements across finance and entertainment outlets.
The infrastructure behind those services — the editorial team, the publishing network, the distribution partnerships — transfers directly to the AI sector. AI startups are not getting a newly built service. They are getting access to a system that has been refined over years of delivering guaranteed coverage in demanding markets.
Full services include press release writing, sponsored articles, homepage placements on owned publications, newswire distribution to partner networks, and fully managed campaigns handled by the in-house editorial team. AI startups without dedicated marketing staff can hand off the entire process and have coverage live within days.
The Bottom Line
AI startups need visibility to grow, but most cannot afford the traditional agency route and do not have time to build media relationships from scratch. Kooc Media offers a middle path: professional press distribution with guaranteed results, same-day turnaround, transparent reporting, and a free directory listing on AgentLocker.ai — all at a fixed price.
Kooc Media’s PR packages are available now through the company’s website at https://kooc.co.uk.
