TLDR
- Malta introduced the AI Gaming Charter, a voluntary framework for AI use in gambling
- The guidelines were developed jointly by the Malta Gaming Authority and Malta Digital Innovation Authority
- The Charter is not a law, but a sector specific code of practice
- Rules require human oversight whenever AI tools influence gambling decisions
- A regulator study found many operators already use AI, but awareness of EU AI rules is lagging
Malta has introduced a new set of AI guidelines for the gambling industry. The rules are the first of their kind in the European Union.
The framework is called the AI Gaming Charter. It was created by the Malta Gaming Authority and the Malta Digital Innovation Authority.
The Charter sets out best practice principles for using artificial intelligence in gambling operations. It covers how AI should be used ethically and responsibly.
Regulators said the Charter is not a new law. It is a voluntary code of practice for licensed operators.
The guidelines encourage companies to use AI systems that are transparent and accountable. They also align with Malta’s national AI strategy and wider European rules.
Malta Calls for Human Oversight in AI Systems
The Charter states that AI should strengthen existing player protection systems. It should not replace them.
Simple automation tools that follow fixed rules are not covered by the Charter. But AI systems that influence decisions or outcomes must follow the new safeguards.
Regulators said AI can help detect fraud and monitor signs of problem gambling. It can also support staff during interventions.
Officials said AI tools can flag suspicious activity and identify vulnerable players. But final decisions and accountability must stay with people.
The Charter also asks licensees to appoint a person responsible for overseeing AI use. That person must ensure staff stay updated through regular training.
Study Finds Operators Already Using AI Widely
Before releasing the Charter, the MGA studied how licensed operators are using AI. The research included surveys and interviews with gambling companies.
The study found that AI is already used for customer service, fraud detection, compliance and player protection.
However, the research showed that many operators do not fully understand their obligations under the EU AI Act. Regulatory awareness has not kept pace with AI adoption.
The Charter is meant to help close that gap. It offers practical guidance while supporting European efforts like the AI Pact.
The study also found that AI maturity varies across the sector. Some operators are advanced, while others are still exploring how to use the technology.
MDIA CEO Kenneth Brincat said trust is central to using AI responsibly. He said organizations need clear ways to manage AI risks while keeping human oversight in place.
MGA CEO Charles Mizzi said the regulator is not against innovation. He said the goal is to build confidence so innovation can grow responsibly.
