TLDR
- Ohio Casino Control Commission approved Plannatech’s mobile sports betting license on Wednesday
- Prime Sports had paused taking bets in Ohio for about a month during the state’s review
- Prime also runs in Kentucky and New Jersey, where regulators already approved the new ownership
- Prime filed for Chapter 11 bankruptcy last November before Plannatech took over operations in May
- Prime’s Ohio handle grew from $4.5 million in December 2023 to more than $22 million in December 2025
Prime Sports is set to return in Ohio after state regulators approved a mobile sports betting license for its new owner. The Ohio Casino Control Commission granted the license to Plannatech on Wednesday.
Plannatech had already served as the platform provider for Prime. The sportsbook also operates in Kentucky and New Jersey.
Regulators in both of those states had already approved the ownership change. Plannatech also runs the Betcris brand in Arizona.
Prime Offline for a Month
Prime had to stop taking bets in Ohio last month while the commission completed its review. The pause lasted roughly four weeks.
Plannatech CEO Adam Bjorn said only a small number of Ohio bettors withdrew their funds during that time. He told Gambling Insider that some customers still have money sitting in their accounts.
Bjorn said he informed bettors about the pause through his account on the social media platform X. He described it as an unusual situation but one that helped build trust with players.
Bjorn had hoped to secure all his license approvals before the FIFA World Cup began. He missed most of the tournament, but said the Ohio approval still came at a good time with football season approaching.
Bjorn has spent decades working in the gaming industry. He told commissioners his goal has been to replace unregulated betting operators with licensed ones.
“My goal, having been in this industry for a very long time, has always been pretty much the same,” Bjorn said. He added that he wants to give customers a safe and open place to wager.
Ohio Commissioner Scott Borgemenke responded that he understood the financial pressures regulated operators face. He said he appreciated that Prime was trying to protect both itself and its customers.
Growth in Ohio’s Betting Market
Prime filed for Chapter 11 bankruptcy reorganization in Delaware last November. Court filings listed assets between $1 million and $10 million against liabilities between $50 million and $100 million.
A bankruptcy court approved the reorganization plan on May 21. That plan handed operations over to Plannatech.
Prime will mark three years of operating in Ohio this September. The sportsbook remains one of the state’s smaller operators, but its betting volume has grown.
Prime took in nearly $4.5 million in wagers in December 2023. By December 2025, that number rose to more than $22 million.
That total ranked ninth among Ohio’s 13 licensed sportsbooks. It was close to Hard Rock Bet’s numbers and gaining ground on Caesars and theScore.
Bjorn said Prime is not trying to compete directly with larger operators like FanDuel or DraftKings. Instead, he described Prime as a “meat-and-potatoes” option focused on customer service.
He said most of Prime’s users are recreational bettors who value direct access to the company, including himself. Bjorn said customers do not wait long periods for support responses through live chat.
