TLDR
- Hub88 has signed a global content distribution agreement with Whoah Labs.
- Whoah Labs is a new studio founded earlier this year, focused on casino games for sports betting and poker players.
- The deal gives Hub88 operators access to eight titles through one single integration.
- Games include Joker Streak, Crash Football, Crash Joker, and Plinko Poker.
- Executives from both companies say the partnership will help operators grow player value across different gaming verticals.
Hub88 has entered into a global content distribution agreement with Whoah Labs. The deal gives Hub88’s operator partners access to a new portfolio of casino games.
The games are designed to appeal to sports bettors and poker players. The goal is to get these players to try online casino products too.
Whoah Labs was founded earlier this year. The studio focuses on building casino content aimed at players from other gambling verticals.
The studio’s first set of games includes eight titles. These span crash, instant-win, and arcade-style gameplay.
What Games Are Included
Under the new agreement, Hub88 operators can access Whoah Labs’ games through one single integration. This makes it easier for operators to add the content to their platforms.
Available titles include Joker Streak, Crash Football, Crash Joker, and Plinko Poker. The studio has more releases in development.
Whoah Labs says its early results show strong casino conversion rates. The company also reports gains in cross-vertical retention and average player session value.
The games use familiar mechanics. This is meant to make it easier for sports bettors and poker players to try something new.
Comments From Hub88 and Whoah Labs
Ollie Castleman, Managing Director at Hub88, commented on the partnership. He said Whoah Labs has built a content strategy that fills a gap for operators.
Castleman said many sports bettors and poker players stick to one type of product. He added that Whoah Labs’ games give operators a new way to bring those players into casino gaming.
Alex Martin, Chief Revenue and Product Officer at Whoah Labs, also spoke about the deal. He said the agreement connects the studio with one of the largest operator networks in the industry.
Martin said launching on Hub88 will help introduce Whoah Labs’ games to more brands around the world. He said he expects the games to perform well with Hub88’s operator partners.
This is not Hub88’s first content partnership this year. The company has continued to add new suppliers to its aggregation platform.
The deal is part of Hub88’s ongoing plan to grow its content library. The company aims to give operators more tools to attract and retain players across betting, poker, and casino products.
For Whoah Labs, the agreement offers a path to reach more markets. The studio’s games will now be available to a wider group of operators through the Hub88 platform.
