TLDR
- Polymarket becomes the official prediction market partner of Liga MX in the United States, beginning with the 2026-27 season.
- The partnership includes access to key events like the Campeón de Campeones game on July 25, 2026, in Carson, California.
- Genius Sports will supply official data, streaming, and integrity services to power and settle the prediction markets.
- All three parties say using official data is central to building transparent and trustworthy prediction markets for fans.
- This deal follows a growing trend of sports leagues partnering with prediction market platforms to drive fan engagement.
Liga MX, one of the most-watched football leagues in the United States, has signed a deal with Polymarket to become the league’s official prediction market partner in the American market. The agreement also includes Genius Sports, which will provide official data and integrity services to support the partnership.
The deal was announced ahead of the 2026-27 Liga MX season, set to kick off in July 2026. Eligible US citizens will be able to access prediction markets tied to Liga MX matches and events starting from that season.
One of the first major events covered under the deal is the Campeón de Campeones game on July 25, 2026, in Carson, California. This annual match puts the winners of the Apertura and Clausura seasons head-to-head.
José Romano, Commercial Vice President of the Mexican Football Federation, said the partnership is “an innovative way to connect even further with our passionate fan base in a market as crucial to the league as the United States.”
How the Data Partnership Works
Genius Sports will use its GeniusIQ platform, which is already deployed across Liga MX stadiums, to feed official data into Polymarket’s prediction market contracts. This data will be used to create, manage, and settle market outcomes.
The platform is described as the backbone of the prediction market operation. Both companies say official data is key to making sure all settlements are accurate and based on verified information.
Ari Borod, Head of Sports Business Development at Polymarket, said: “Genius Sports’ official data and integrity infrastructure ensure that all of our competition markets will be built on transparency and trust that the league and its fans deserve.”
A Growing Trend in Sports and Prediction Markets
This deal is part of a wider shift in how sports organizations are approaching fan engagement. More leagues and clubs have been partnering with prediction market platforms to give fans new ways to interact with their favorite sports.
Mark Locke, CEO of Genius Sports, said: “We are proud to work with these organizations to bring the official data and integrity infrastructure behind the transparent and trustworthy prediction markets around Liga MX competitions.”
Locke added that the deal shows how official data is becoming more valuable to organizations looking to build a reliable fan-facing product.
Polymarket is expanding its sports-related offerings through this partnership. Liga MX has a large and engaged fanbase in the United States, making it a key market for prediction market growth.
The deal positions Polymarket as the sole official prediction market provider for Liga MX in the US, giving it exclusive access to one of the most-followed football leagues in the country.
As prediction markets continue to grow in the sports space, access to official data from trusted sources like Genius Sports is becoming a key factor in how these products are built and operated.
