TLDR
- Symplify launched Symplify Insights, a new analytics add-on for its CRM platform, on November 2, 2026.
- The tool combines email, SMS and App Push performance data into one dashboard.
- Existing customers get 12 months of historical data when they turn on the service.
- New features include automatic benchmarking, a one-page Account Brief and one-click reports.
- The company is showing the product at SiGMA World in Rome from November 2 to 5.
Symplify has launched Symplify Insights, a new analytics add-on for its CRM platform. The company announced the product on November 2, 2026.
The Stockholm-based company provides CRM and AI cloud solutions. It built the new tool to help CRM teams track how their communications perform and find areas to improve.
Symplify Insights works inside the company’s existing platform. Customers do not need to add new systems or go through a separate setup process.
How Symplify Insights Works
The add-on brings together performance data from email, SMS and App Push messages. It covers both single campaigns and automated customer journeys.
All of this data appears in one dashboard. Teams can review campaign and automation results without switching between different reporting screens.
The tool uses information already stored in the Symplify platform. Existing customers will get access to 12 months of past performance data when they activate the service.
One main feature is automatic performance benchmarking. It compares current results with the same period from before.
Symplify said this comparison is meant to help teams spot what is working. It can also show where performance is dropping and where changes may be needed.
The add-on also includes a feature called Account Brief. It shows CRM performance in a one-page summary.
One-click reporting views answer common questions CRM teams face each day. Users can check how often they send messages and how well automated campaigns are doing.
The reports also point out customer journeys that may need more attention. Teams can see which days work best for sending messages, based on data in the platform.
Launch at SiGMA World in Rome
Symplify said it developed Insights together with its customers. Feedback from their daily CRM work helped shape the new reporting features.
The launch is part of the company’s ongoing investment in its platform. Symplify said more updates are already planned for future releases.
Chief Sales Officer Christoffer Feldt-Sørensen spoke about the product. “CRM teams want to immediately understand how this month compares with last, and which journeys need attention,” he said.
“Symplify Insights gives them that in one overview. Our customers have helped shape development through feedback from their day-to-day CRM operations, and there’s plenty more to come,” he added.
Symplify Insights is available as an add-on starting November 2, 2026. The date matches the opening of SiGMA World in Rome.
The company is showing the new tool at stand H4-4006 during the event. SiGMA World runs from November 2 to November 5.
