TLDR
- Pragmatic Play has launched an exclusive slot called Mecca Big Bass Double Dab for Rank Group’s Mecca Bingo brand
- The game is based on Pragmatic Play’s popular Big Bass franchise with a neon-themed design
- The launch is part of an ongoing partnership between Pragmatic Play and Rank Group
- The slot was built specifically for Mecca Bingo’s player base
- Pragmatic Play delivers its games through a single API integration across multiple verticals
Pragmatic Play has released a new exclusive slot game for Rank Group’s Mecca Bingo brand. The title, Mecca Big Bass Double Dab, is a custom version of the well-known Big Bass franchise.
The Big Bass series is one of Pragmatic Play’s most recognised slot collections in the UK market. The new game keeps the same core mechanics but adds a neon-themed design made specifically for Mecca Bingo customers.
A Custom Game for a Specific Audience
Pragmatic Play built the game exclusively for Mecca Bingo’s players. This is part of a wider push by the company to create tailored content for individual operator partners.
Exclusive games have become more common across the online casino sector. Operators are looking for ways to stand out, and custom content is one way to do that.
Sharon McHugh, PR Director at Pragmatic Play, said the Big Bass series remains one of their most popular game collections. She added that the new title gives Mecca Bingo players something unique while building on a brand they already know.
Chris Suggett, Senior Commercial Manager at Rank, said the Big Bass franchise has a strong following. He said the company is confident the game will be a good fit for their content portfolio.
The Broader Partnership
The launch builds on an existing relationship between Pragmatic Play and Rank Group. Both companies say they plan to continue working together on new content.
Pragmatic Play operates across multiple product verticals, including slots, live casino, and other gaming formats. All of its products are delivered through a single API integration, which makes it easier for operators to add new content.
Rank Group runs several well-known gambling brands in the UK, with Mecca Bingo being one of the most established in the bingo and online slots space.
The partnership reflects a trend among suppliers and operators working more closely together. Custom content deals allow operators to offer games that cannot be found elsewhere.
Pragmatic Play has been active in expanding its presence across regulated markets. The company continues to sign and deepen partnerships with major operators.
The Mecca Big Bass Double Dab launch is the latest step in that strategy. Both companies say they expect more joint releases in the future.
The game is now live for Mecca Bingo players in the UK.
